50 years – 50 stories

The background

SOTAX AG was founded in 1973 and over the past 50 years has grown from a local craft business to a world-class global organization. Today, the company is a world leader in the development and manufacture of analytical instruments and automated solutions for the pharmaceutical industry. 

Approach & Idea

A historical account that covers relevant and formative stages and milestones, but also provides many humorous, subtle and unconventional anecdotes. Conveying the values and attitude of a company that has a global market position but is also very strongly anchored and shaped locally.

Realization

To mark the company's 50th anniversary, Heyday developed a book with 50 stories, anecdotes and tales about the company, its employees, experiences and milestones. The stories are about formative people and incisive events from the time the company was founded to the present day. The bilingual book provides an insight into half a century of SOTAX AG and invites you to read, browse and discover.