AST Spacemobile

AST, a technology company in the aerospace and communications industry, strives to ensure seamless mobile network coverage globally. Their groundbreaking initiative involves constructing a cellular broadband network in space that directly interfaces with mobile devices. By doing so, AST aims to bridge the existing connectivity gaps and connect the billions who currently lack access. 

The core essence of the brand identity developed for AST revolved around the idea of connectivity. Key visuals inspired by transmission physics and a logo crafted on the concept of connection, while pointing to the "a" form as the initial of the brand, form a robust system that is optimised for AST's future growth over new sectors.

The concept was not realised due to AST's decision not to go ahead with a rebrand.