LASK Branding
Founded in 1908, LASK is one of Austria´s longest-lasting major league football clubs. Representing the industrial town of Linz, the club's identity is strong, uncompromising, and passionate. Black. White. And Red. In 2023, Buero NEST redesigned LASK’s corporate identity – transforming the traditional club into a modern sports brand. The rebranding is deeply rooted in the rich visual history of the club: By letting go of all non-essential elements, it manages to capture the core of the brand while staying true to its origins.
The rebranding features the redesign of the club's logo and crest with a bespoke typeface.
The design's application spans a broad variety of media: From printed publications & communication, advertising campaigns, jersey designs, stadium signs, and fan merchandising to online communication and social media.
Credits
