Uoga Uoga Kids

ABOUT THE PROJECT

Uoga Uoga Kids, an extension of the Uoga Uoga brand, offers playful, organic products crafted with natural ingredients to simplify life for mischievous little ones who often prefer playtime over bath time.

CLIENT NEEDS

Recognizing that children often find their bath time unpleasant, leading to resistance and negative associations, the client wanted to transform that experience into one perceived as a fun playtime and a cherished ritual through their products.

DESIGN VALUE

Turning bath time into a kid's playground, we designed the client's products as playful toys. These new friends, called Uogiai (inspired by the brand name), become exclusive bathroom buddies waiting for bath time adventures. Vibrant purple characters, with their friendly big eyes, instantly capture children's attention and invite them to play. To add another layer of fun, each package includes a unique sticker booklet. So that kids can personalize their Uogiai or create a whole collection, making bath time an exciting and engaging experience.