FILA's 50th anniversary FBOX logo

For FILA's 50th anniversary we reenvisioned the iconic FBOX logo. Our goal was to merge FILA's rich history in sports with a modern design approach. We produced a series of videos for the FILA FBOX anniversary event in Chengdu, China, which captured the essence of sports like tennis, using contemporary digital techniques. Our design approach was careful to respect the original FBOX logo while introducing new elements in terms of color and texture. This project celebrated FILA's heritage and aimed to subtly evolve its brand identity, showcasing the role of thoughtful design in the evolution of sports branding.