Narvi Logo

Maximum relaxation. 

Narvi, a traditional sauna heater brand with over 80 years of history, wanted to renew its brand and visual identity to reach new demographics both in Finland and abroad. Narvi is the only sauna stove producer that still manufactures its stoves in Finland.

With the new identity, we tapped into the personal experience of relaxation and the craftsmanship that makes it possible. The new identity subtly yet confidently showcases the essence of a perfect "löyly", making it visually tangible – as well as highlighting the quality of the products behind the experience.

The logo catches the eye with its precise relaxedness. It combines the precision of the sauna stove craftsmanship with the relaxed cuts in its shape inspired by the upward flow of steam in the sauna.