Fontwerk Type Foundry

Fontwerk is a Berlin-based font boutique that crafts innovative typefaces full of character. After more than two years of work, they launched their completely new e-commerce website. Some highlights include a sharper visual profile, a fairer and simplified font licensing process, a refined TypeTester, a radically improved Trial Fonts concept, a maximal simple Education Discount and a whole brand new Blog section.

Their new look is inspired by their name Fontwerk, which quite simply, stands for a factory with an industrial character. Related to this are their core values and also the associations that their name makes, such as precision, metal, workbench, functionality, craftsmanship and clarity as well as their brand promise of Made in Germany. Bearing these in mind, led them to reimagining and redesigning their look which now includes the striking yet functional highlight color, a constructed-looking design, technical-looking grids and patterns and a “more neutral” UI font (Neue DIN with activated stylistic alternatives). The main font is also set in just one style and one size, keeping a low profile while their library of fonts and thus their products take center stage.

At the heart of every font presentation is the TypeTester. Although it already existed before, it is now variable, more extensive and offers more design options.

The best way to “experience” the fonts is to install them locally and test them in your own documents and projects. That’s why Fontwerk has radically improved the Trial Fonts and made them even easier to access and separate from the purchasing process. And in an extra bonus, customers will now get the entire range with every download.

They’ve also refined the purchasing process. In cooperation between the marketing, UX design and legal teams, they were able to further simplify their font license model, making it even fairer and improving the user experience. If this wasn’t enough, there is now a very simple Education Discount

The new blog – called Text – gives Fontwerk more typographic options than the rest of the site, so that font stories, in-use and other articles can be read with more pleasure and they can provide a greater depth and breadth to their content.