Agenzia Omnia — Digital OOH

For Omnia Agency, a leading company in the automotive services sector based in Padua and Abano Terme, we developed an innovative Out of Home (OOH) campaign that blends digital content with the urban environment. The concept involves displaying personalized video content on 19 strategically placed LED walls at bus shelters across central Padua, creating a direct connection between the message and the surrounding urban space.

The majority of the videos were designed to include location-specific references, fostering a natural dialogue between the content and its environment. Each video features an Omnia Agency employee performing a specific action, accompanied by a static, highly visible message. This direct integration of communication allows for a seamless connection between the brand and the urban landscape.

The campaign embraces the brand’s distinctive ironic tone, carefully woven into each piece of content. Rather than focusing solely on promoting the services, the videos also engage with the public by providing useful information or creating a sense of empathy. This human-centered approach enhances the connection between Omnia Agency and the local community.