Never Saw The Light of Day

Whether you’re traveling for business or pleasure, PICPAC products will revolutionise the way you pack your bag. ZIP PAC for your dirty underwear/socks and SHUPAC for your shoes. The site is the main interface of the Norwegian brand which designs smart packing products for travellers. It effectively introduces the brand to an international audience and displays the products through compelling interactive storytelling. We designed a scrolling website where the user can discover the products in a playful and insightful way. Exciting photos, pictograms and animations across the whole site contributes for the user to understand how the products work. Each product has its own section with the same dynamic scroll, revealing the products’ photos and technical specifications.