Presidentti 3D Coffee Box

CHALLENGE
Create a design Coffee Box that symbolizes curiosity.
SOLUTION
Make everyone a designer. Let people design their own branded Coffee Box and have it as a 3D printed product.
RESULTS
After three weeks over 3.000 designs
53.129 unique visitors
Average time spent on site is 6:14
In addition to Finland, designs have been made in Europe, US, Brazil, China and India.
To our knowledge, this is the first time in the world that consumers can design their own branded product. Presidentti 3D Coffee Box gave a head start for Paulig to utilize mass customization.