Project Zeughaus Team Puppet Branding Agency Zeughaus Design GmbH Year 2015 Award Gold

Zeughaus Team Puppet Branding

In the past year we have begun communicating our corporate identity through the use of real-life-avatars as flexible deputies of ourselves.
The artist of our puppets is US-based artist Danielle Buerli, who besides her job as illustrator, creates puppets and animation movies. She moulded, painted, and dressed our avatars using a photo of the team as reference.
A photo shoot with Lukas Hämmerle served to visually capture the final result of the project and our new corporate design. In addition to generating the imagery for our collateral, the shoot involved creating portraits of the puppets for use on the website and official press photos.
The back of our business cards are identical displaying a photo of the team. On the front, the monogram of our company’s name shows the pattern of the pullover each member of the team is wearing.
In the interests of enabling communication, our customers are similarly greeted in our written correspondence with a team photo through the window of our envelopes.
This concept allows us to communicate our current activities and personal experiences in a way that is easily accessible, intuitive, and fun. 
We created different writing blocks using the portrait pictures as a give-away for our customers to collect.


Creative Director
Julia Gridling
Art Director
Klaus Österle
Julia Gridling
Danielle Buerli
Lukas Hämmerle
Oliver Ruhm
Oliver Ruhm
Category 801 Printed Self-Promotion Client Zeughaus Werbeagentur GmbH Country Austria