Kunsthal Rotterdam

The Kunsthal (’Art Hall’) Rotterdam has been a pioneer in the museum world since 1992. Not having its own collection, the Kunsthal has developed an accessible way to attract a broad, fresh audience. Their new website is perfectly befitting the character of the Kunsthal: surprising, inspiring and idiosyncratic. The timeline on the homepage forms the core of the website. It shows not only what’s on now and in the future, but also offers a chronological overview of almost 25 years of remarkable exhibitions. Turns out, the ‘museum without its own collection’ does have a ’collection’: all the exhibitions of the past. Kunsthal.nl visitors get to choose: jump to practical information, dive deep into an artist’s work or just meander through nearly 25 years of unique exhibits. The clear-cut edges and striping of the website design reflect the Kunsthal’s interior and the architecture of Rem Koolhaas. Exhibition site pages boast a rich setup. Narrative pages give visitors a renewed perspective on artists, art movements and cultures near and far. With special videos, social media integration and references to social issues, the website pages – like the Kunsthal itself – unite art, culture and society. Every page is then an exhibit in itself.