Project
Erik Penser Bank, Illustrations
Agency
Bedow
Year
2017
Award
Silver
Erik Penser Bank, Illustrations
Sweden's leading private bank, Erik Penser Bank, requested a refreshed visual identity and communication concept that would modernize the perception of the bank. The assignment required a new logotype, colour palette, custom typeface, photography and illustrations.
Central to design was the creation of a flexible illustration library. The looped monoline used in the bank’s EPB monogram was the basis for the illustrations, creating a cohesive identity family. This makes the brand easily recognized by seeing their unique illustrations alone.
The result is a library of illustrations that balances the bank’s legacy and experience with a modern approach.
Credits
Creative Director
Perniclas Bedow
Designer
Anders Bollman, Mattias Amnas, Fibi Kung
Illustrator
Anders Bollman, Mattias Amnas, Fibi Kung
Category
602 Commercial & Advertising Illustration
Client
Erik Penser Bank
Country
Sweden