Aalto University Junior

Aalto University Junior, an entity of Aalto University, encourages children and the youth to dive into science, arts, technology, and economics by organising free time events.
The brief was to design a visual identity for Aalto University Junior, which would be recognisably part of the Aalto University but would still stand out from within the main brand as a playful bright spot. It had to appeal to the youngest of the family, yet also speak to the adults.
Childlike curiosity and encouragement for open-minded experimenting were at the heart of all design. Truth comes from children’s mouth they say. Thus that’s the style we adapted too: direct, imaginative and delightful. We said “no” to tight frames and conventions, and “yes” to opportunities and diversity.
The logo is inspired by an electron circling around an atom, but can also be interpreted as a hula hoop, halo or even Saturn rings. Same playfulness cuts through twiddling the logo, pictograms, and the photography concept. The end result is a combination of truth or dare, science, and childlike curiosity.
See Case study: https://vimeo.com/312682348/2adf9edefd