Proto Proto

Proto Proto is a plattform celebrating diversity through design and objects. Together with talented crafts people and designers from around the globe they create unique, hand made items that will make you smile and shine. Proto Proto is a progressive company, looking to pave the way for new visual expressions within world culture.
The brief was to position Proto Proto as a friendly company that challenges conventional aesthetics and the model how things are produced, speaking to open minded design consumers.
The result is eight variations of a logotype that are created from glyphs from 32 different alphabets. This represents the company’s vision in a experimental and diverse way.