Festival Archipel 2020

Archipel is an annual music festival featuring contemporary music, performances and sound installations.

The festival offers over ten days a series of events that reflect all forms of musical creation.
A real platform for discoveries, exchanges and meetings, the festival invites many composers to present their creations and offers to confront the works that have marked the history of music in the 20th century.

For its 2020 edition, the contemporary music festival, Archipel is celebrating “theTransition”. The theme of the transition is approached as a state of transformation. The transition from one state to another is represented by proteiform entities in perpetual motion. 

The 2020 visual identity explores the blurring of the boundaries between the real and the virtual. One part is visible in its physical form and the other, dematerialized, is accessible in augmented reality.

Augmented reality was used all over the visual identity.

Within this concept, other communication deliverables were also developed, including program with AR, flyers, animated posters, social media content, signage, merchandising, etc…