Working Spaces and New Ideas

studio FM milano is working on defining the new visual identity of Pedrali. The 2 brochures Working Spaces and New Ideas aim to present new Pedrali products as well as defining the new visual codes of the brand. Through photography and the semi-abstract scenography, a large format and a playful sophisticated color schemes (rooted in Pedrali's tradition) kept together by a clean graphic design layout, Pedrali brand is redefining its own identity and tone of voice. 

studio FM milano has worked on the concept and art direction of the photo shooting and the graphic design of the journal.