Project
Rapid Response
Agency
TRY
Try/Apt
Year
2021
Award
Silver
Rapid Response
The national professional council, "Early detection and rapid response", shall give health personnel specific advice on how to obtain an overview, detect and give a rapid response if a patient has a worsening condition. We used the symbolism of a puzzle piece as a storytelling device throughout the film. That way, we emphasized the importance of forming and upholding a holistic patient view. It was important for the client that we bring warmth and positivity into the film's message. We developed a visual style where the seriousness of the theme is treated with utmost respect, whilst at the same time giving room for playfulness and humor. In addition, we decided on using a life-like type of shading to give the film a soft atmosphere.
Credits
Art Director
Tord-Øystein Stubberud
Designer
Tord-Øystein Stubberud
Copywriter
Cato Gjertsen
Category
705 Motion Graphics
Client
Norwegian Directorate of Health
Country
Norway