Project Rapid Response Agency TRY Try/Apt Year 2021 Award Silver

Rapid Response

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The national professional council, "Early detection and rapid response", shall give health personnel specific advice on how to obtain an overview, detect and give a rapid response if a patient has a worsening condition. We used the symbolism of a puzzle piece as a storytelling device throughout the film. That way, we emphasized the importance of forming and upholding a holistic patient view. It was important for the client that we bring warmth and positivity into the film's message. We developed a visual style where the seriousness of the theme is treated with utmost respect, whilst at the same time giving room for playfulness and humor. In addition, we decided on using a life-like type of shading to give the film a soft atmosphere.

Credits

Art Director
Tord-Øystein Stubberud
Designer
Tord-Øystein Stubberud
Copywriter
Cato Gjertsen
Category 705 Motion Graphics Client Norwegian Directorate of Health Country Norway