Project
Berba (meaning: harvest): Hand-harvested from the Istrian hills
Agency
Studio Sonda
Year
2021
Award
Bronze
Berba (meaning: harvest): Hand-harvested from the Istrian hills
Bertoša wines are made from grapes growing at 350m above the sea level, on the tops of Istria and are harvested exclusively by hand.
The new brand “Berba” has been created in order to convey the message of the comparative advantages of location and personal approach. In illustrations the motif of a giant, a well-known helper from the Istrian legends has been used, without ever showing his face. Illustrations are “cut” on purpose, and a logo rises beyond the framework of the label, suggesting that the real magic happens on heights that are hard for the eye to grasp, in a story that takes place above the label, in the wine itself…
Credits
Creative Director
Jelena Fiškuš, Sean Poropat
Art Director
Jelena Fiškuš, Sean Poropat
Illustrator
Manuel Šumberac
Category
602 Commercial & Advertising Illustration
Client
Vina Bertoša
Country
Croatia