You Can't Negotiate the Melting Point of Ice

The world’s leaders gathered to COP26 to negotiate what their exact targets should be but in the meantime Arctic ice is already melting and it will continue to melt until there is no ice left. Working with the idea that "You can’t negotiate the melting point of ice" we created an emotional film that highlights the urgency of the matter by communicating that time is running out. We used the natural properties of ice to create a stop motion film that is, itself, melting away. The film was created entirely using real, melting ice. It took a year of R&D to come up with the innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting that enabled us to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 litres of ice were used to create the polar bear sculptures and environment. The medium itself, as well as the process of making the film, reflected the message we were trying to communicate and made the production of the film particularly hard, as with every melted sculpture and ruined shot, we were being reminded of the devastating issue at hand and how easy it is to underestimate it. The film launched on the first day of COP26. The film was translated in four languages and twenty-four WWF offices from around the globe used the film as part of their COP26 campaigns. During only the 12 days of COP26 the film went viral: 1. reaching 12M+ viewers 2. resulting to 185K engagements. 3. averaging 190 engagements/post 4. audiences started using #CantNegotiateWithIce with posts unrelated to the film