Geneva Airport - Shops & Restaurants - Illustrations System

In 2021, after more than a year in slow motion, the airport's shops and restaurants were eager to get back to cruising altitude. They needed fresh and positive communication to turn the page of the health crisis and boost activity to bring it back to pre-Covid levels. Based on the insight that, when traveling, dreams are at least as important, if not more, than experiences, the campaign was built like a box of Lego: a construction set of graphic pieces was created to treat all subjects and express all options available. The palette of fun and playful icons invites passengers and visitors to interpret the messages, letting them imagine their own experience at the airport, rather than guiding them with ready-made images.