Campus

Context CAMPUS Paulo Cunha e Silva is a new center for artistic residencies and workspace for the performing arts in the city of Porto. Located in a 900 square meters old school, the center comprises four studios, a production hall, a technical warehouse, a performing arts library, a kitchen, a living room, two bedrooms, a garden and backyards. The objective is to create an identity and a visual system that reflects the concept of the space, communicating it in a dynamic and informative way, especially on digital platforms. CAMPUS is positioned as a paper-free space, so all its activity, programming and communication is managed digitally. Brand The brand evolved from the values and the sense of community implicit in the word Campus, praising the uniqueness of each project that will be developed there. It is an open and expressive identity, which takes on the character of a truly digital initiative, without losing its spontaneity. A dynamic and generative identity system was developed, which allows exploring variations in typographic compositions that will be part of the brand's visual universe. The mutable gesture, inherent to the identity, accentuates the passage of time and the use of strong and striking colors, namely RGB and Fluorescent in the context of printing, underline this dynamism and expressiveness. Results CAMPUS was inaugurated in 2021 and currently has its entire calendar of activities and residences filled. The identity system was integrated throughout the space, both in the routing and identification signs and in the painting of large murals with graphic elements representing the concept of the brand identity. Communication and merchandising pieces were created simultaneously, exploiting the graphic flexibility of the project. The articulation with the Municipal Theatre of Porto and respective artistic direction allows a national and international amplification of the project, giving stage and relevance to all the experimental production promoted at CAMPUS.