Project Ohne Distanz: Litauische Kultur in Bayern 2021 Agency andstudio Year 2022 Award Silver

Ohne Distanz: Litauische Kultur in Bayern 2021

https://www.behance.net/gallery/124502185/Ohne-Distanz-Litauische-Kultur-in-Bayern-2021

Ohne Distanz: Litauische Kultur in Bayern 2021 is a cultural festival introducing Lithuanian music, art, cinema, and theatre in Bavaria, Germany. In times of isolation, the festival tried to look for a way of bringing everyone closer and having creative dialogues without any distance. While many related festivals present themselves more or less the same—by showing the cultural program and disappearing till the next year—Lithuania wanted to finally stand out with its unconventional thinking while presenting its culture to establish a dialogue with others. The aim of starting co-operation needed to reflect on their invitation, i.e. the festival's identity. Hence, the central concept of the project became "distance". In the beginning, you can see that between the two titles, there is a distance - it shows a clear psychical, psychological and social distance between Lithuania and Germany. However, a dense blob glues it together and forms a container for various cultural events. For that, we created a representative visual metaphor - any distance can be filled with culture.

Credits

Creative Director
Augustinas Paukste
Designer
Ugne Balciunaite
Project Manager
Diana Abramaviciute
Category 102 Brand Logo Client Lithuanian Culture Institute Country Lithuania