Speedy.io

Speedy is a fintech payment and invoicing product aimed at LATAM, which allows local companies and people to invoice and be paid online with ease. Brazil was the first country to be served by Speedy, followed by Peru, Colombia and Argentina. There’s an impressive list of of 11 other countries waiting to be next, it’s just a matter of sorting out some minor paying and accounting specificities now. In short, this is a local product with global reach (glocality is the word for it). 

The digital brand applications we designed range from promotional product and brand videos, website, design system, dashboard and native apps. All deeply rooted on digital featuring a strong and vibrant local character that’s supported over copy and colours. Speedy: Easy and Fast. 

The brand and website concept is grounded on a black & white 3D globe (the de facto visual metaphor for global) which adapts its colours according to the country it is being served to. The product is explained on-scroll with micro-animations with a mobile-first approach to design and development. Functionalities are explained first and the dashboard interface of the product secondly. Finally, the footer makes use of the local voice and showcases the common names of Speedy users for each country. 

Offering Speedy to the general public and Speedy Enterprise Checkout for website integrations with third-party brands, the website's main objective is to have no clutter and display a Swiss typography flavour — as clean as a simple payments platform that virtually anyone can use should be.