Hematogenix

Leveraging science to brighten the future. Hematogenix® is an industry leader in the field of integrated pathology services for drug development and immuno-oncology testing. Aiming for personalised cancer care, Hematogenix is on the cutting edge of technology and were in need of a “best-in-class” brand and website that positioned them as such. 

Crafted over a period of 12 months, the new identity and website are anchored on digital over a complex 3D visual universe to support the necessary technologic and scientific storytelling. The 3D universe, rooted on blood components such as plasma, red and white globes, supports each header with oncologic themes and DNA abstractions. These transparent videos (yes, that’s thing) are available in several resolutions ranging from 4k, for the state-of-the-art machines, HD for normal machines, and SD for more mundane systems. 

Each sub-brand universe has a custom soundtrack for a completely immersive experience, so go grab your headphones right away. Content-wise, the website features a comprehensive list of technologies and equipment available including technical publications targeted to scientists. Hematogenix is a worldwide company that is present in the USA, China, the UK, and Malaysia, and so the website integrates multiple languages.

This was a full digital transformation for a company that has the future of DNA-specific drugs on deck for the new generation of humanity.