Speedy.io Digital Branding

Speedy is a fintech payment and invoicing product aimed at LATAM, it allows local companies and people to invoice and be paid online with ease. Brazil is the first country served with Speedy followed by Peru, Colombia and Argentina and afterwards by an impressive list of 11 countries payments and accounting specifics waiting. In short, this is a local product with a global reach (glocality is the word for this). The brand digital applications ranges from: promotional product and brand videos, website, design system, dashboard and native apps design. All deeply rooted on digital featuring a strong and vibrant local character supported over copy and colours. Speedy: Easy and Fast. The brand and website concept is grounded upon a black & white 3D globe (a common visual metaphor for global) that adapts to the local country colours. The product is explained on-scroll with micro-animations with a mobile-first approach to design and development. Functionalities first are explained first and secondly the dashboard interface of the product. Finally, the footer represents the local voice and usual naming of Speedy users for each country. Offering Speedy for the general public and Speedy Enterprise Checkout for website integrations with third-party brands, the website's main objective is to be clutter-less and Swiss typographic flavoured. As clean as possible for a simple payments platform that virtually anyone can use.