Project Hagi—natural soaps Agency Podpunkt / Superskrypt Podpunkt & Superskrypt Year 2022 Award Bronze

Hagi—natural soaps

https://www.behance.net/gallery/136579785/Haginatural-soaps

Hagi soaps packaging is a story about a floral meadow, about the richness of natural ingredients, intense and varied fragrances, and a simple recipe. On one hand, we show a rich ingredients list, on the other, the packaging is delicate and elegant. After all, these cosmetics are intended to be used on delicate, sensitive skin. Trying to tell a story about an opulent composition, we wanted to depart from the currently popular, minimalist aesthetics. We wanted the product to stand out on the shelf with its original design. Usually soap bars, due to their smaller size, go unnoticed next to lotions and shower gels. However, it is a great alternative to plastic packaging.

Credits

Creative Director
Emilka Bojańczyk / Podpunkt
Designer
Zuzanna Charkiewicz / Podpunkt
Illustrator
Magdalena Burdzyńska i Zuzanna Charkiewicz / Podpunkt
Category 204 Health, Beauty & Wellness Packaging Client Hagi Cosmetics Country Poland