Project The perfect shape - Story of an italian primacy Agency D Orsi Studio D'Orsi Studio Year 2022 Award Gold

The perfect shape - Story of an italian primacy

The historical research that led to the creation of this book has been undertaken by the will of two companies, Bellavista and Vetri Speciali, which in 1982 embarked on a unique enological enterprise with the design of large-format glass containers (3, 6, 9 l), launching a revolutionary chapter in the history of wine design. Indeed, if it is possible to mention a large literature on the sensory profile of wines and their relationship with the land of origin, it is on the contrary very rare to know the history of the design of the containers that keep them. The latter, however, is a cornerstone for the quality of the wines themselves, as well as the protagonist of a story that has marked the Italian leadership in the sector. The book therefore reveals a largely unknown side of the wine world: the experimental and predictive value of containers, bottles and shapes – along with the glass mixture that allows them to be something more than a simple container.

Credits

Creative Director
joDorsi Giuseppe D'Orsi
Designer
Mirko Fort
Copywriter
Cristina Pascotto
Category 401 Book Layout Client Bellavista - Vetri Speciali Country Italy