1,5 KG de Ocupa!

Book commissioned by Galeria Ocupa!, an art gallery located at an old butcher shop. The gallery retains much of the original place's aesthetics, and we opted to use the idiosyncratic language seen across the "endangered species" of old, traditional butchers across town. This meant using affordable materials for the bookbinding and a lettering style that evoked the visual language used at those places, often scribbled/hand-lettered by the butcher themselves. As result, every book cover of this limited series has different title drawings, as they were all hand-lettered individually.

The project was all about raw, affordable materials, that evoked the aesthetic of the vintage butcher of Porto. We used CLK Kraft Cardboard as a softcover, which was splatter with red paint (alluding to the blood one would encounter at the butcher place). The book block was perfect bond to this paper. Then, to add some rigidity and "weight" to the project, we added two pieces of thick eskaboard, using a sandwich binding method. These pieces of cardboard were screen printed on, using black ink, and also had the hand-lettered title overlayed. The back cover is used as a colophon/copyright and the structure of the layout was inspired by the nutritional value stamps that we can often encounter in meat packaging.