Project
TV 2 Logo
Agency
Bold Scandinavia
Year
2022
Award
Silver
TV 2 Logo
A growing number of sub-brands, and a toolbox not developed for digital had led to a fragmented TV 2 network identity. Our task was to strengthen the TV 2 brand and position them as one unified network for all their entertainment services. But how could this be done when TV 2 was catering different target groups, providing contrasting kinds of content such as live sports, series, investigating documentaries and news to celebrity reality shows and soap opera?
By creating a new identity that takes pride in diversity and shows how TV 2 unites different content into new experiences. The main brand element is a new logo – a unifying symbol that unites 2 parts, 2 worlds, 2 sides into one new experience . It also functions as a vessel for motion and UX, and connects, activates and reveal content by bringing 2 sides or stories together.
The logo was created for TV and entertainment and functions as a vessel for motion and UX that connects, activates and reveal content.
Credits
Creative Director
Roar Sager
Designer
Petter Eklund
Designer
Andrea Tjøsvoll
Designer
Simen Myklebust
Designer
Christina Magnusson
Motion Designer
Kristian Bjureby
Motion Designer
Christina Damsgaard
Motion Designer
Robin Burevall
Sound Designer
Joar Lenz
Sound Designer
Frode Langhelle
Design Advisor
Oskar Lübeck
Typographer
Kristina Jandova
Client Director / Strategist
Hanne Østenfor
Strategist
Fred Östmann Ellison
Strategist
Marte Avfalk
Account Director
Amanda Liljenäs
Account Director
Julie Gehrken
Account Director
Camilla Block Hellum
Director / Designer / Producer
CATK
Category
101 Company Logo
Client
TV 2 Norway
Country
Norway