Project
Gdansk Clean City
Agency
TOFU Studio
Year
2023
Award
Silver
Gdansk Clean City
https://www.behance.net/gallery/134423575/GDANSK-CLEAN-CITY-rebranding
The CMG (Gdansk Clean City) brand identity is associated with care and effective help in the field of waste management – not only providing knowledge, but also practical solutions and extensive service to the residents. Our task was to reposition CMG towards a prestigious and modern eco-brand for adult residents and companies of Gdansk.
The creative idea was based on the circularity concept, which assumes to keep as many raw materials and products as possible in the circulation of usage. Succesive and effective material recovery, processing and transformation of waste but most importantly building the good daily habits in people – these are turning points on the way to clean Gdansk.
Credits
Art Director
Adam Chyliński, Anna Holik
Designer
Weronika Cyganik, Anna Holik
Illustrator
Paulina Kozicka
Consultancy
Cyprian Maciejewski (strategist / coordinator), Anna Schroeder, Daniela Olszowa, Sylwia Zapisek, Dorota Michałka - Urbaniak / Municapal Economy Department / City of Gdańsk
Design Support
Krystian Tyrański, Basia Kowal
Business
Daniel Naborowski
Category
102 Brand Logo
Client
City of Gdańsk
Country
Poland