Project Lola Agency NJI3 Year 2023 Award Bronze

Lola

https://nji3.com/lola/

The chosen name comes from the wine’s region of origin, Slavonia, where the term “lola” depicts a man who is the soul of every party, who would give everything just for a good time, who above all loves wine, love and song and indulges in carnal delights. Lola is often portrayed with or next to a tamburica, a type of long-necked lute popular in Slavonia. The illustration of ‘Lola’ is playfully intertwined with a contemporary serif typeface in gold foil, a nod to Slavonian fields of ‘gold’.

Credits

Creative Director
Franka Tretinjak & Dina Milovčić
Art Director
Franka Tretinjak & Dina Milovčić
Designer
Franka Tretinjak & Dina Milovčić
Illustrator
Franka Tretinjak
Copywriter
Franka Tretinjak
Category 203 Wine Packaging Client Beer52 Country Croatia