VOS9X

In a world of venture-capital sameness VOS9X, a multi-asset investment and growth equity firm, wanted a brand and website radically different to match their offer: back incredible founders, managers, and investors of the future. 

With a key ethos of not wanting to attract attention, other than to create intrigue and mystery in the market, VOS9X.com need a modern, low-key, elegant, and future-focused experience to engage a very particular audience archetype. 

The solution was to envision 9 disruptive founder profiles they were seeking (9X) paving the way to the website storytelling. Each point is based on a memorable human associated with it and served the excitement of their age leaning to the future ahead, a glimpse of the past humanity's accomplishments as a stepping stone to future founders that VOS9X will help to thrive. The variable logo evokes the required mystery and enhances the intrigue of changing on scrolling across the website.

The narrative, divided into 9 chapters, is supported by custom low-key music soundscapes where different short multimedia assets (photo, video, and visual metaphors) overlayed with a futuristic creative code dots universe - reinforces the character and allusion to what they treasure as a company and ultimately will provide to the few exceptional founders they seek. To witness the full experience the user must interact with each chapter's thumbnail.