Project ENTREMANOS, A trago lento Agency Seriesnemo Year 2023 Award Gold

ENTREMANOS, A trago lento

https://entremanos.com

ENTREMANOS, A trago lento Entremanos is a tequila that uncovers the authentic experience of living in the Pacific. From the first sip it tastes of the Mexican Pacific. The hospitality of its people. But above all, what you learn in Mexico is that with a good Entremanos tequila everything is better. Its elaboration is absolutely traditional, respecting artisanal processes and production in small batches. In this sense, Entremanos is a commitment to social responsibility: the holistic care of the community. A solidarity spirit that aims to improve the living conditions of the women who work in Hacienda de Oro (Jalisco), where the production and bottling process takes place. What is called popular or manual art is one of the first manifestations of man as a creator of culture. This culture is very present in Mexico, where many processes still combine industry with craftsmanship. Entremanos has a bottle made in Mexico with surface finishes typical of the local technology. Its conical and friendly shape tries to replicate packaging from the past based on simplicity and modesty. The single paper label is held in place by a jute rope that encircles the central area of the bottle. A pyrographed wooden stopper joins this sum of materials and finishes that are part of the artisanal world that can only be found in places like the Mexican Pacific. Let us take a sip of the Mexican Pacific.

Credits

Creative Director
Jokin Arregui
Art Director
Carles Anadón
Designer
Carles Anadón
Conceptualization
SERIESNEMO's team
Industrial Design
SERIESNEMO's team
Graphic Design
SERIESNEMO's team
Category 202 Alcoholic Drink Packaging Client CASA TINAJAS Country Spain