Djusie

Djusie is a pioneer of F-Beauty (Finnish Beauty), whose high-quality Ecocert skin care products aim to redefine the natural cosmetics industry. 

Djusie needed a brand strategy and a distinct visual identity to help them differentiate from the vast ocean of oh-so-clichéd natural cosmetics and allow Djusie to expand into other consumer and product groups and retail products. Regarding marketing and earned media, the packaging had to stand out in social media.

The result is a celebration of the brand ethos:

There's a reason why no one else looks like you.

Everyone is beautiful and equally valuable.

Everyone makes a difference in the world in their way.

Everyone deserves to be seen and heard as they are and be safe from bullying.

Feeling and looking good builds your confidence. And with that confidence, you don't have to worry about following the industry conventions. The joyful and self-confident packaging is unapologetically colourful. A firework of uniqueness carries the brand's core: Nobody looks like you. Be proud of who you are.

The brand launched in Q1 of 2022 with three products; facial oil, balancing essence and cleansing oil, sold separately and as a collection box. Today, the brand has sold over 100K units, significantly impacting the natural cosmetics genre (especially the Finnish market). In 2023 the same design system will introduce 11 more products, further intensifying the brand's colourful take on inclusivity.