Winner - European Design Awards

SLEEEP Hotel

A hotel. No-frills. Without service. A bit trashy. Where it's really and only about the essentials. sleep. Good and cheap. Inexpensive rooms with bed, bath and toilet. Simply basic. Like the prices. And the budget. A hotel group starts a cheap line. An easy one. Takes over existing hotels and needs a concept that is simple. Just easy. So we leave the unessential aside and put all our energy into the essential. Don't say many words. But big ones. And everything we don't say, we illustrate. Simply easy, usable in all media and intended for all media. Some things were just given. Like the colors. Others not. Like the font. The illustrations. The text. They intertwine and are variable. And sleepwalkingly appropriate. Because they make the best of what's there.

Credits

Creative Director

Florian Knogler

Art Director

Sophia Wäger

Designer

Barbara Oppelt, Theresa Dirtl, Julia Hametner, Tanja Pramberger

Illustrator

Sophia Wäger

Photographer

Winfried Flohner

Copywriter

Christina Lugmayr