Songtradr

Songtradr is the world’s largest B2B music ecosystem and marketplace.

Central to its rebrand is a bold, dynamic ‘S’ – a logo that expands, contracts and dances to convey Songtradr’s growing catalog, products and services. The S-logo fits all sizes: from mini screens to mega billboards, from plectrums to forums, to literally own the stage.

Conceptually, the S-logo contains two arrows to symbolise the two sides of the Songtradr platform, such as artists connecting with brands, or the marriage of creativity and data.

A bespoke sonic identity amplifies the playfulness of the S-logo, as it grooves to different music genres, and turns the Songtradr brand “up to eleven”.