National Museum in Gdańsk / rebranding

After many years, one of the most prominent Polish cultural institutions – The National Museum in Gdańsk (in Polish: Muzeum Narodowe w Gdańsku) – have decided to open a new chapter and carry out a complete visual makeover. We were very excited to be part of this change as a creative team. Our goal was both simple and challenging: Creating an unobtrusive brand identity that is highly adjustable, flexible and resistent to constantly changing trends. A frame for the vast variety of artistic and historical collections of all the units of the Museum. Scope: workshops, visual strategy, logo system, brand identity system, design of promotional materials