Project
Klaipėda city visual identity
Agency
The Critical
Year
2023
Award
Gold
Klaipėda city visual identity
What is a visual identity for the city? Lines, colours, structures? Or maybe it is a language spoken by people inhabiting the place. And if it is the latter, the design process has to reveal, not create. For this reason the journey in Lithuania's port city started with the beyond state-of-the-art engagement of various communities and stakeholders. Their stories together with experiencing Klaipėda itself formulated a narrative in us.
Credits
Creative Director
Paulius Budrikis
Designer
Mykolas Saulytis
Designer
Regina Terekė
Designer
Martynas Bacvinka
Design Strategist
Jonas Liugaila
Chief Innovation Officer
Dominykas Karpovič
Senior Researcher
Eglė Vitkutė
Project Manager
Živilė Kolendaitė-Mubarak
Project Manager
Silvija Zasimauskas
Category
106 Brand Identity – Complete Systems
Client
Klaipėda city
Country
Lithuania