Impossible Langhe

Another way to look and maybe to travel. Impossible Langhe is a tourist novel, half guide and half story, written by Pietro Giovannini and enriched by the visionary shots of Maurizio Beucci. It explores and tells about the Langhe, an area populated by epic stories, visionary heroes and breathtaking landscapes. The volume, conceived as a travel notebook, is designed with the intent to combine the spirit of the Langhe, its historical, cultural and geographical specificities, to the contemporary. The dual nature of the book is explained by the structure of the graphic design that divides each of the nine chapters into two complementary sections: the first one, detailed and analytical, is dedicated to the routes, the second one, narrative and characterized by a colorful background, is reserved for the stories and tales of these places. In defining the graphic layout, psychogeographical maps reinvent the territory, with the insertion of jagged paths and quotes that break the text. A visual reference to the Internazionale Situazionista, which in Alba experienced a special season through the establishment of the International Movement for an Imaginative Bauhaus by Pinot Gallizio. Even the typographical choices reflect the uniqueness of the territory. In the titles the Voyage font exasperates the shapes of the typefaces used for the labels of the wines, creating, with a strong contrast, an elegant but contemporary effect. The palette of typefaces is then enriched with the famous Egyptian character designed by master Aldo Novarese and produced in the late fifties by the renowned Fonderia Nebiolo (a non-random association for a project that tells the story of a land of vineyards and wines), Piedmontese excellence recognized worldwide. A large space has been dedicated to the photographs. Sometimes they are the only content able to occupy the whole page, other times they are composed of dedicated openings, as if they were postcards inserted in your notebook, enriched with notes and quotes. The result is a visual and textual journey that leads to the discovery of one of the most characteristic and famous places of Piedmont, from an unusual and special point of view. Impossible Langhe is designed by Undesign Agency. Published by Fondazione Radical Design of Charley Vezza, directed by Axel Iberti.