Film festival poster, 2022 edition

Background. 

The film festival Queersicht is a long-standing and important institution for the LGBTIQA+ community. At the annual festival, films of various types and styles are shown in a wide variety of cinemas in the city of Bern, combined with panel discussions and other supporting events.

Approach. 

The poster as the most important and publicly conspicuous means of communication should convey the message of the festival in a concise and significant way and encourage people to visit the cinema.

Idea.

The diversity of the theme and the scene as a whole is conveyed by means of a four-part poster series. 

Implementation.

Organic-looking shapes, formed from individual letters of the festival name "QUEER", are the visual hook of the posters. These letter forms serve as image carriers of individual film scenes and are painted in a separate color (green, violet, yellow, red) for each poster/letter. The strongly rasterized images show only excerpts of a film scene and thus appear more mysterious and appealing at the same time. The theme of physicality is conveyed in an abstracted way to avoid "classic" stereotypes. The posters should be a colorful eye-catcher in the streets and thus also represent the colorful, diverse scene.