Project
What is Github?
Agency
BUCK
Year
2023
Award
Gold
What is Github?
Already loved by millions of developers worldwide, GitHub tell an updated, value-based, brand story that delights their core fans, while simultaneously educates and inspires new audiences. Updating their explanatory “What is GitHub” brand film was the first step. They wanted to celebrate what they had already achieved and set the stage for future ambitions.
The GitHub team knew that they wanted to launch a film, they just didn’t know exactly what they wanted to say. Before jumping to production, we spent time researching and talking to key stakeholders, partners, developers and GitHub’s own creative team (who were working on some brand updates themselves) to create a solid base to jump off from.
The close collaboration challenged us all to think beyond the ordinary to really find a new way of telling the story of GitHub.
CREATIVE APPROACH
In the world of developers, ’Rubber Duck Debugging’ is the act of explaining your coding problem to a rubber duck in simple, non-technical language, to talk through any flaws in code. Creating a Rubber Duck as a character in the film enabled us to honor the developer community, GitHub’s core fans, and make them part of our story!
The film’s chapters highlight a different aspect of GitHub: a short technical How To, a celebration of some projects (and their developers), societal and cultural relevance and future ambitions. Each beat had a different style in this truly mixed-media story. We travel from the real (live action) world to 3D magic, and from cel animated characters to beautifully-crafted 2D motion.
With attention to detail, on behalf of GitHub, we kept all our ducks in a row.
Credits
Creative Director
Richard Gray
Executive Creative Director
Vincent Lammers
Executive Producer
Chance Woodward
Associate Creative Director
Jen Zheng
Producer
Carolina Brandão
Production Coordinator
Bénédicte Gold-Dalg
3D Supervisor
João Rema
Art Director
Fabrizio Lenci
Animation Director
Daniel Rodrigues
Brand Strategist
Tina Surelia
Cel Animation Lead
Tucker Klein
3D Sequence Lead
Beatrice Viguier
3D Sequence Lead
Manon Sailly
2D Animation Lead
Dries Van Broeck
2D Animation Lead
Jardeson Rocha
Writer
Gregg Clamper
Writer
Jen Zheng
Writer
Richard Gray
Writer
Ward Graumans
Additional Writing
Asli Zeren
Storyboard
Christo Silveira
Storyboard
Jen Zheng
Storyboard
Juan Behrens
Storyboard
Nanda van Dijk
Storyboard
Otilija Morozaitė
Storyboard
Santiago Gonzalez
Design
Adolfo Correa
Design
Bernd Bousard
Design
Colin Bigelow
Design
Daniel Amdemichael
Design
Estefan Richter
Ester Rossi
Gabriel Silveira
Glen Miralles
Design
Joao Lavieri
Design
Léa Zhang
Design
Melissa Ya
Design
Mijke Coebergh
Design
Rasmus Stenberg
Remi Borowczyk
Sandro Rybak
Design
Scarlett Starling
Design
Tessa Chong
Design
Yana Abramova
Design
Yujia Cao
Concept Art
Christo Silveira
Concept Art
Vanessa Cheung
3D Animation
Ida Zhu
3D Animation
Jonas Nunes
3D Animation
Joshua Delaney
3D Animation
Katherine Guggenberger
Yat Fung Leung
Rigging Supervisor
Ernesto Ruiz Velasco
Modeling
Fabio Wasques
Modeling
Filipe Machado
Previs
Anton Tokar
Previs
Jonas Nunes
Previs
Yat Fung Leung
Rigging
Juan Carlos Barraza Mendoza
Lighting
Juan Carlos Barraza Mendoza
Compositing
Beatrice Viguier
Compositing
Charlotte Vallet
Compositing
Manon Sailly
Compositing
Sam Smith
3D Artist
Beatrice Viguier
Charlotte Vallet
Jonas Nunes
Kat Smith
3D Artist
Manon Sailly
3D Artist
Ruxin Liang
3D Artist
Sonal Jadhav
2D Animation/After Effects
Ameed Shahid
2D Animation/After Effects
Andrés Cuevas
2D Animation/After Effects
Dries Van Broeck
2D Animation/After Effects
Eliott King
2D Animation/After Effects
Erik Righetti
2D Animation/After Effects
Greta Sennekamp
2D Animation/After Effects
Jardeson Rocha
2D Animation/After Effects
Laurentiu Lunic
Otilija Morozaitė
Philip von Borries
Robin Desnoue
2D Animation/After Effects
Simon Schu
2D Animation/After Effects
Yat Fung Leung
Cel Animation
Daiqi Cui
Matty Deans
Ruoyu Wen
Santiago Gonzalez
Shelby Chan
Cel Animation
Tinghe Yang
Cel Animation
Tucker Klein
Cel Animation
Yinan Liang
FX Artists
Hogan Williams
Animatic
Daniel Rodrigues
Animatic
Greta Sennekamp
Animatic
Jardeson Rocha
Animatic
Otilija Morozaitė
Animatic
Santiago Gonzalez
3D Producer
Jamey Kitchens
Resource Coordinator
Dawn Lonowski
Resource Coordinator
Noemi Pal
Resource Coordinator
Sarah Pinhancos
Associate Resource Manager
Mayele Yebo
Associate Resource Manager
Iasha Chapman
Live Action Line Producer
The Panics
Director of Photography
Job Kraaijveld
Fabricator
Franziska Loeding
Live Action Director
Joe Roberts
Sound/ Music Studio
Antfood
Editorial Studio
The Panics
Editor
Benjamin Putland
Editorial Producer
Andrey Golubyev
Color Studio
Captcha
Colorist
Barry Clarke
Category
706 Animated Storytelling
Client
Github
Country
Netherlands