Harites

Packaging series for the Harites company, active in the field of women's care. In Greek mythology, the Graces (Harites) were the goddesses of charm, beauty, nature, human creativity, and fertility. Simplicity and clarity of branding image was the key element of the brief. The three Graces of Raphael formed the design canvas of the identity. The line-up and position of the Graces on the tableau defined the overall design line (one central figure and two on a secondary level). The brandmark combines the monogram of the title and the number (3) in Latin script. The color palette in primary colors reinforces the company's vision which is the "basic", the "essential" and the "necessary".