Sandclock

Halt! Who goes there? Is it another epoch crypto product? Obviously revolutionary and groundbreaking just like every single other? Yeah. But there’s actually a bit more to Sandclock. Their aim is to re-wire the philanthropy-inclined by allowing them to make worldwide donations via $QUARTZ, Sandclock’s token. As Tyra Banks puts it, “never dull your shine for the crypto audience” and we, in fact, materialized a shiny universe all thought out to showcase Sandclock’s idea to the world. We opted out of all things hourglass and designed a monolithic quartz-shaped logo, crafting a proper crystal-inspired brand universe to support the narrative. The website narrative is given along with engaging creative coding highlights such as the intro portal where we play with darkness/light and the 3 flying crystals that outburst from the main crystal, all of this is made by code, and all of it is on-brand applications! In the process, we revamped the design system and interface for the product dashboard and onboarding and got the website all planned as the pivotal point of the experience and so forth.

We revised and revamped the original dashboard UI/UX sketch to a more on-brand design system with a dual mode: dark clover for the dark mode enthusiasts & starlight with a sand-tone twist. The onboarding was also a key moment of first contact with the brand so we extended the 3D crystal shapes over the setup questions and they were done for the buzzing crypto audience.