F-CUT: Design your very own Freitag bag

The Swiss brand FREITAG, known for their products made from discarded truck tarps, has always stood for individualism. With the digital service tool, F-Cut, FREITAG now offers its customers the opportunity to design their very own super-unique model cut from the different digitized used truck tarps of their choice. For them, FREITAG in collaboration with DEPT developed a digital cutting table where they can forget design guidelines and customize a one-off FREITAG bag to suit their very own taste, that once finished, will be shipped home to the proud owner. F-Cut offers a unique combination of used and real materials with digital perfection and a smooth product configuration – no matter on which device, including 3D preview in real time. In this way, the offline world of FREITAG is linked to the online world thanks to a unique experience. The reception of F-Cut has been quite overwhelming, specifically from Japan, Germany, and our home-market Switzerland. The virtual cutting table is very well visited - at any given time, between 40-60 users are designing their own F712 DRAGNET messenger bag online. Since the launch in May more than 800 digitized truck tarps have been used. We love the fact that having the choice between a regular FREITAG and the special MY F-AULT logo, the majority of the online designers go for the latter one. Several further development projects are already planned: more products and features are to follow.