Time for clarity
CONTEXT
TimeMoto is one of Europe’s fastest growing players in time management solutions. When they asked our help it became clear it was a product-focused company. The brand nor its touchpoints did justice to the efforts put into its products - products that work flawlessly with well-designed hardware.
CHALLENGE
TimeMoto’s high quality time clocks not only offer employers perfect high-end solutions to better manage time across their organisations. With their premium design, they’re a perfect fit to every office. Offering TimeMoto a clear competitive advantage. In an industry that’s generally focused on functionality and not perceived as aspirational, a strong e-commerce experience helps TimeMoto underline their differentiating qualities and set itself apart. By placing the focus only on its products, TimeMoto’s brand experience left a large gap unfilled. TimeMoto needed a platform that matched the quality of its products. Elevating the overall experience beyond mere functionality.
SOLUTION
With TimeMoto’s new e-commerce experience we set out to create a B2C experience in a functional B2B world. Using 3D stages to help elevate the products. Rising beyond the functional nature of the business and helping TimeMoto set itself apart. We created calm product photography so shoppers get a sense of the physical products, in a real life setting. Creating an experience that connects on an emotional level. Built on a future-proof headless architecture base, the new webshop enables TimeMoto to further their global expansion - by simply adding new storefronts. It all results in an online storefront that does justice to the products it sells. With the same level of depth and detail as any consumer brand’s webshop. Proving business-to-business can be just as exciting.
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