The Munken Creator

The Munken Creator was developed as a campaign for the Swedish paper brand Munken. In its center is the "Munken Sans" font that was developed in 2020, and was shared for free with the design community after its launch. The focus of the new campaign was to create brand loyalty, brand awareness and interaction with the paper brand in the digital space. The aim of the campaign was to inspire existing customers and win over new target customers, as well as promoting collaboration. The experimental platform is based on creative coding and generative design making “Munken Sans” almost tangible through technology, bridging analogue and digital worlds, encouraging people to think beyond the boundaries of communication. As an added value, typographic artworks and animations can be downloaded and used in many ways – from videos and reels for social media to beamer projections, 3D installations and print products. The Munken Creator is a web-based desktop application for type animation — intuitive to use and free of charge. Professionals and beginners can start their own typography experiments using their browser and download them as images and videos. The reactive user interface based on Vue.js in combination with the HTML5 canvas displays changes in realtime and offers almost limitless design options. With the Munken Creator, Munken shows its visionary brand core and draws the attention of the design press to the brand.