Project
Illustrations for RTL
Agency
Joseph & Sebastian – graphic design
Year
2023
Award
Silver
Illustrations for RTL
https://jobsearch.createyourowncareer.com/RTL
The rebranding of the German television network RTL has been given an extra boost with a range of striking and engaging illustrations. We created a series of colorful and expressive artworks that capture the essence of the brand's bold and dynamic color palette, which were used across various divisions of the media company. Our illustrations played a vital role in the company's new streaming service for film and music, RTL+. We also designed a campaign for the brand merger of RTL and the traditional Hamburg publisher Gruner & Jahr, along with various social media campaigns for employees and viewers, and even contributed to in-house projects such as the design of canteens. Only to mention a few projects. Our aim was to create a visual language that not only represents the brand but also inspires and engages the audience, encouraging them to be part of the RTL experience and feel a connection with the company.
Credits
Art Director
Suse Engel
Illustrator
Joseph Schmidt-Klingenberg
Category
602 Commercial & Advertising Illustration
Client
RTL
Country
Germany