Project
Stephen King ES Anniversary Edition
Agency
Solid & Bold
Year
2023
Award
Gold
Stephen King ES Anniversary Edition
https://solidbold.at/projekte/stephen-king
The first issue of "IT" appeared in the mid-80s. We're bringing this horror masterpiece into 2022 for a special limited edition. With a contemporary design, formal dramaturgy (see below), distinctive illustrations, and a dose of nostalgia for loyal King fans. This magnificent book is aimed primarily at King readers of the first hour. A must-have for loyal fans who will reread the unabridged book and proudly show their long-standing affection for King's works. Stephen King's IT is such a brand too. That's why we want to give his devotees something new to hand.
Cover and back are already part of the story: The story starts on the front. Pennywise, the main character, can be seen luring his victim to him through the manhole cover, symbolized by the punching of the title "ES." On the back of the slipcase, you can read the final quote embossed with black foil on black paper: „Oh yes, they float.
They all float down here.“ That's how the book ends, pictured with a balloon on the back cover. The illustration brings the desired nostalgia to the concept: The strong grain combined with the graphic design language translates typical stylistic features of the 80s into the here and now.
Credits
Creative Director
Sergej Ritter-Höntzsch & Dominik Langegger
Art Director
Dominik Langegger
Illustrator
Max Löffler
Production
Mariam En Nazer
Category
403 Book Cover - Single
Client
Penguin Random House
Country
Austria