Oslo’s Natural History Museum

The Natural History Museum’s greatest challenge has been to convey their broad collection to the audience, which both contains everything from dinosaurs to flowers to topics of climate. In other words the museum have had a hard job balancing between family-activities, botanical enthusiasts and heavy science. With a vast collection, it was key to make a system where the visuals easily could adapt to the content. Much like all things biological adapts to their surroundings, the logo itself relates to the message. Where it previously has been a focus on the various departments in the communication of the museum, the new identity provides a clearer sender at the same time as the scope for in-house differentiation has increased. The logo allows the content completing it to be gesticulated in multiple ways: illustrated, painted, animated or photographed. This gives the museum a wide range of possibilities for tailoring its exhibitions and events.